Hakuhodo acquires majority stake in Marching Ants and Trigger Happy Entertainment

Global advertising company, Hakuhodo has acquired a majority stake in the brand and entertainment agency group, MA&TH (Marching Ants and Trigger Happy) Entertainment Network.

MA&TH is headquartered in Mumbai and led by CEO Amit Chandrra. 

MA&TH is a 360-degree brand and entertainment agency group mainly serving clients involved in content creation including film producers, studios, OTT platforms, broadcast companies, and international brands.

MA&TH’s group companies include Marching Ants Advertising (MA), an independent brand agency founded in 2001, and Trigger Happy Entertainment (TH) founded in 2007.

Hakuhodo is a global player in integrated marketing solutions. The company, which is the backbone of the Hakuhodo DY Group, has an international presence with 150 offices across more than 20 countries, offering exceptional brand solutions to over 3,000 clients worldwide.

By welcoming MA&TH as a Group member, Hakuhodo aims to capture the growth of the Indian market and register their presence in Mumbai. Furthermore, they endeavour to continue to focus on the Indian advertising market and aim to improve their ability to solve problems for Japanese and global clients. 

Amit Chandrra, Co-Founder and Chief Executive Officer of MA&TH, said, “Over the years, we have always endeavoured to be ahead of the curve and Hakuhodo’s global leadership will help propel us into the next level of our journey. Hakuhodo’s approach towards business, talent, and creativity was something that really fit into our vision for growth—both for our people and our clients. Our focus will be to further consolidate our leadership position in India as well as extend our brand solutions expertise in the Asia-Pacific region.” 

Dhritish Ghoshal, Co-Founder and Chief Strategy Officer of MA&TH, said, “We are delighted that MA&TH is now ready to step into an exciting phase of our growth by becoming a member of the Hakuhodo network. The access to Hakuhodo’s huge pool of resources and knowledge centers—both in India and overseas—will allow us to engage even more meaningfully with our clients and to provide world class services and solutions.”

Shuntaro Ito, Senior Corporate Officer, Hakuhodo, and President and CEO, Hakuhodo International, said, “With MA&TH joining the group, the Hakuhodo India Group will gain a presence in Mumbai, the capital of India's advertising industry, and be able to provide more Indian clients with effective and wide-ranging marketing solutions based on Hakuhodo's Sei-katsu-sha Insight philosophy. MA&TH, which provides unique services, will develop more comprehensive, seamless services by joining forces with AdGlobal360, which has strengths in marketing technology, and PMG, which has strengths in activation.”

“Furthermore, I am confident that MA&TH will lead the growth of the Hakuhodo Group as a whole to the next level by collaborating with our offices beyond India, Japan, and Southeast Asia, especially in the entertainment business area.”

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