Filter Coffee Co. has won the digital media mandate for Dr. G - a brand offering science-backed luxury skincare solutions backed by over a decade of dermatology expertise and on-ground practice to treat a range of skin concerns.
The mandate aims at developing a firm strategic approach for the brand across digital platforms and PR while including engaging content and creativity to expand overall awareness and create an authentic brand voice.
The duties were awarded to Filter Coffee Co., following a multi-agency pitch, and will be handled by the agency's Mumbai office.
Dr. Geetika Mittal, Founder, Dr. G and Isaac Luxe, said, "We were on the lookout for a team that would help us outwit our competitors with strategic, design-driven content. Looking forward to the innovative ideas Filter Coffee Co. has to offer.”
Anuja Deora Sanctis, CEO and Founder of Filter Coffee Co., said, “We look forward to strengthening Dr. G’s digital presence, with a brand of such amazing skincare solutions, it’s very important to have the right kind of strategies. As Filter Coffee Co. is driven by next-generation technologies and solely focuses on its client's business growth, we look forward to this partnership."