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ET Now launches its digital news platform ‘ET Now News’

The platform aims to be a comprehensive news destination for all the latest business, market and economy-related news stories

English business news channel, ET Now has announced the launch of its digital business news platform, 

With the aim to empower the new generation of Indians through financial literacy on equity markets and systematic investments, ET Now News aims to be a comprehensive news destination for all the latest business, market and economy-related news stories.

A multimedia-first product, the digital news platform will offer mobile-friendly formats like short videos, market briefs, consumer-centric explainers and snackable graphics to present simplified and jargon-free business news.

Moving away from the stereotypical cluttered layout, the website design has been curated with an aim to present business news in the most simplified way. During market hours, the website will focus on stocks and Live TV and off-market hours the website makes a shift in its design to focus on business news stories. 

Rohit Chadda, President and COO – Digital Business, Times Network, said, “Serving holistic business news to the nation at large, we are delighted to expand ET Now’s unparalleled business news offerings to digital viewers. Powerful content enhanced by visual storytelling and simplified information to deliver easy-to-consume stories on business, stock market and economy, the website has been carefully designed and curated to appeal to the content preferences of all cohorts of users consuming business news online. With powerful and impactful multimedia content and a strong editorial team, I am confident will further fuel our mission in driving financial empowerment and will act as an enabler of financial freedom for every discerning Indian.”

Nikunj Dalmia, Managing Editor, ET Now and ET Now Swadesh said, “ET Now has been committed to India’s growth story for over a decade and we are now thrilled to launch our digital arm,, a multimedia business news platform that truly integrates ET Now’s live stream, exclusive content, special shows, videos, and compelling analysis. Pioneering a revolution of financial empowerment and progress for millions of Indians, ET Now has delivered breakthrough stories that have redefined the Indian economic landscape. I am confident that will resonate with the audience, fulfilling their dreams and aspirations to Rise with India.”

Offering viewers the channel’s Live streaming media along with a host of multimedia web exclusives produced by ET Now’s trusted team of reporters, researchers, anchors, and editors, aims to brings fresh perspective and in depth insights on emerging industry trends across sectors, in addition to providing opinions and analysis of business news. An aggregator of top news stories from around the web, the platform will also cover technology, auto, sports, celebrity news and more. 

The website will host exclusive daily digital video IPs including, All You Need to Know, Money-Making Ideas, ET Now Chat with Expert, ET Now Spotlight – Deep dive on stock and various sectors, ET Now Editors’ Take, Money Mantra, ET Now Mobility – Special on cars, bikes, EVs and more, ET Now Tech Talk – special on technology, gadgets, hacks and weekly video IP – start-up central.

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