ET Now and ET Now Swadesh unveil special programming for Union Budget 2023

The special programming has been launched under the theme, 'Budget 2023 – Leap Ahead'

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ET Now and ET Now Swadesh unveil special programming for Union Budget 2023

ET Now and ET Now Swadesh, the English and Hindi business news channels, have announced an exclusive Budget special programming under the theme, Budget 2023 – Leap Ahead.

While the world over is grappling and preparing for recession, India, one of the fastest-growing economies in the world, is getting ready for the next big leap toward realizing its $5 trillion economic goal. India is ready for Union Budget 2023, the last full budget by Modi 2.0 Government before the general elections in 2024.

Capturing the tone and the mood for the Union Budget 2023, ET Now and ET Now Swadesh will offer viewers a comprehensive 360-degree perspective of this landmark budget that will set the tone as India continues to leap towards becoming an investment-friendly and global manufacturing hub.

The channels will present a slew of interactive and engaging line-up that will decode Union Budget 2023 and its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

The channels have also partnered with Deloitte India as Knowledge Partner and will have their industry experts share views on social, political, and economic implications of the Union Budget.

The details of the pre-budget programming are:

1. Budget and Markets: Often known as the sentiment indicator, Indian stock market has been crucial in garnering investment into India. Airing every day at 4 pm, ET Now and ET Now Swadesh in the run up to the elections will analyse what the market mavericks are eyeing from FM Sitharaman.  

2. Economist Panel: Given that the developed world is bracing itself for the recession, the show will provide an in-depth view of how well India’s macros are placed to withstand the storm. With a team of economists - including Sonal Varma, Managing Director and Chief Economist for Nomura Holdings; Samiran Chakraborty, Chief Economist, India at Citibank, and Indraneil Sengupta, CLSA, the show will delve into their expectation on India’s GDP growth and their targets for the fiscal.

3. Budget and Start-ups: Airing at 6 pm on the channels, the show understands the Budget expectations from the thriving start-up community. Be it e-commerce, logistics, funding or taxation, it is this start-up sector that will be impacted the most with the Budget announcement. Investor and Entrepreneur Ronnie Screwvala will help understand the current landscape for the start-ups in India and what will help the sector take India to the next leg of growth.

4. The Money Show: How will the Union Budget impact your wallet? How can you counter inflation and yet continue to grow your investments? This special show airing at 5 pm will offer viewers an opportunity to share their personal finance queries live with an esteemed panel of guests. 

On Budget Day, commencing with the live coverage of the FM speech, think tanks, Swaminathan Aiyar, Mythili Bhusnurmath, Rajnish Kumar, Puneet Chhatwal, and Ashutosh Raghuvanshi will simplify, analyse and dissect the Budget and give real-time views as its being delivered. 

Tracking the economic and political impact of the Budget, the channels will cover a series of in-depth discussions and interviews with key policy makers and present actionable ideas to fuel India’s economic growth. 

Budget Day programming details are:

  • Live coverage from big industry chambers– CII, FICCI, Bombay Chamber Of Commerce and Industry.
  • Budget Fatafat – A quick roundup of all the key takeaways from the Budget.
  • India’s secretaries panel featuring will decode the Budget and its impact on state finances.
  • Special Tax Panel featuring to help understand the tax implication of the steps announced in the Union Budget.
  • Budget and You – A personal finance show that will answer all the viewers queries on their personal finance with esteemed panel of guests. 

ET Now and ET Now Swadesh will add on to the Budget excitement with an on-air contest, Budget Master on February 1, 2023. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9 am to 2 pm to stand a chance to win gold.

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