Enormous Brands creates Asahi India Glass' new campaign for its AIS Windows brand

Asahi India Glass (AIS) has partnered with Enormous Brands to launch its new campaign for its complete doors and windows solutions brand, AIS Windows.

The company has onboarded Enormous Brands to create brand films, and with this campaign, it is aiming to make a large impact in the doors and windows segment.

The duo have created three films to showcase the varied range of offerings under uPVC and aluminium doors and windows solutions.

Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass, said, “What was once a low involvement category in the interior of a home is now taking centre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner.”

Ashish Khazanchi, Managing Partner, Enormous, said, "Asahi India Glass is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand.”

The first of the three ads has been released and it is aimed at keeping the audience’s curiosity at its peak. The narrative comes out with the mixing of two perspectives before opening up in the most linear way.

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