coto appoints Join Ventures' Avi Kumar as its Chief Business Officer

coto, the social community app exclusively for women, has announced the onboarding of Avi Kumar as its new Chief Business Officer.

He will report to Tarun Katial, Founder and CEO, coto.

Kumar brings with him in-depth consumer insights, brand proficiency and digital expertise, which will further accelerate business and marketing strategies for coto.

In his new role, his focus will be to design the narrative of converting coto’s in-app content to unique consumer insights that will set the platform apart from its contemporaries.

coto as a women-exclusive platform believes in empowering women worldwide with communities they relate with and feel comfortable with. The app is for all women of all races, sizes, disabilities, age groups, social sections, and income groups to accept their uniqueness and find unity in diversity.

With a career spanning over a decade, Kumar has built a reputation as a marketer specialising in converting data to consumer insights and further to market strategy while delivering growth.

Prior to coto, Kumar was the Chief Marketing Officer at Join Ventures and led the global marketing for its portfolio companies - IGP.com, Interflora India, IGP for Business, and Masqa. Before that, he was the Head of Marketing for Zee5 and was responsible for the growth of the D2C and B2B businesses. He had also led marketing for Big FM, before which he was associated with Oriflame.

Katial said, “Avi has an earned reputation as a game changer, brand innovator, agile marketer, and proficient leader. He has the desired skill set mix that allows him to expertly comprehend consumer needs and requirements and build lasting brand relevance while driving business outcomes. His entrepreneurial outlook will go a long way in fortifying coto’s commitment to delivering a safe online space for women.”

Kumar said, “I am excited at the opportunity of joining the senior executive team at coto and working collectively towards building a responsible virtual environment for women. coto brings together leaders of today and tomorrow and enables and empowers them to be the changemakers. I will focus on driving business growth, consumer engagement, and relationship management as part of the larger strategy. It would be an incredible opportunity to unlock incremental value for our customers and partners by curating richer and more immersive experiences.”

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