CleverTap and Storyly join forces for real-time personalised user journeys

CleverTap, the global B2B SaaS platform for customer engagement and retention, has announced its integration with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive stories in mobile apps and websites.

This integration will make it easier for marketers to leverage the power of both platforms to deliver data-driven, real-time personalised user flows for their most engaging campaigns.

CleverTap is a solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB - the purpose-built database for customer engagement, offering both speed and economies of scale.

Storyly is the user engagement platform to embed full-screen, interactive, and captivating content format of the day, Stories in mobile apps and websites. Storyly Stories empower marketing strategies of mobile brands and enable them to engage with the audience beyond the limits of the mobile screen.

Storyly will provide marketers with a new and dynamic channel in their activities through this partnership. Using this interactive channel, CleverTap customers will be able to get zero-party data on their audiences’ preferences and needs, create new segments on CleverTap accordingly and curate user journeys to interact with their users in a way that responds directly to users’ answers.

Integrating CleverTap and Storyly will also connect the platforms in real-time through EventBridge technology, enabling story interactions to become triggered for automated, personalized marketing messages.

As a result, users will experience omnichannel campaigns curated to their needs, while marketers are able to offer a customer-centric experience with minimal hands-on effort. Additionally, users will be protected from repetitive or irrelevant messaging thanks to the real-time data from Storyly.

Marcelo Rocha, Vice-President - Latin America of CleverTap, commented, “We are excited about this integration with Storyly. We see this as yet another step in the right direction to create an omnichannel user experience for our customers. With story-style content seamlessly delivering interactive experiences today, we realise the immense untapped potential it holds for growth marketers - who will now be able to leverage this format and create customised user experiences in a convenient and intuitive manner.”

Aykut Bal, Chief Product Officer of Storyly, commented, “An omnichannel experience is one of the best ways to improve the customer experience today. That means taking advantage of very channel possible, enriching them with high-quality and reliable user data, and delivering timely and relevant content in the most captivating formats. Integrating Storyly with a powerful platform like CleverTap will help marketers build user journeys that will boost mobile user engagement, conversion, and retention. Storyly Stories will add a new channel to marketers’ deck of cards, one that offers both a familiar mobile format and data collection capabilities.”

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