Cleartrip urges people to 'Invest in Travel' through its new campaign

Cleartrip has begun the new year with a campaign which appeals people to ‘Invest in Travel’.

In its new campaign, the company urges individuals to enjoy the benefits of its flexible and affordable offerings and integrate travel into their lives in 2023. The campaign, comprising of three ad films, addresses different generations and what they seek when they travel.

It is a quirky take on conventional investment campaigns and ends with a witty one-liner that ‘investing in travel is not subject to market risks’. 

Kunal Dubey, CMO of Cleartrip, said, “While the beginning of a new year signifies possibilities and priorities for the year, it is also an opportunity to take charge of your happiness and become the architect of creating amazing memories. When people plan for their year, ‘travel’ is often considered an afterthought and solely considered an ‘expense’. Our message is quite simple - investing should not be limited to finances alone. We at Cleartrip want people to tread beyond this and invest in experiences as well. Travel is a rewarding experience that comes with the benefits of cherished memories, quality time with loved ones, new knowledge, or a better understanding of oneself. These intangible returns can add immense value to life. This is what we hope people can take away from our latest campaign.” 

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