Cadbury Fuse becomes the official snacking partner for Mumbai Marathon 2023

Mumbai Marathon, promoted by Procam International, has announced its partnership with Mondelez India’s brand Cadbury Fuse as its Snacking Partner.

The World Athletics Gold Label Race is scheduled for January 15, 2023, and will be flagged off from Chhatrapati Shivaji Maharaj Terminus (CSMT). After a hiatus of two years due to the Covid-19-induced pandemic, the marathon is now back in full swing.

As per Mondelez India, distance running takes a lot of effort and energy and Cadbury Fuse’s ‘bhaari bar’ is a mix of the right ingredients to keep the runners energised by satiating their hunger pangs on-the-go.

Fuse comes on board as the snacking leader, with the intent to help runners strike the right chord and fuel up during and post the race.

Nitin Saini, VP Marketing, Mondelez India, said, "We are thrilled to be part of the Tata Mumbai Marathon and rest of the upcoming series of running events. Marathons are no easy tasks and with Cadbury Fuse as an official snacking partner, we want to make sure that this prestigious run is uninterrupted by any kind of hunger pangs. A Fuse bar will be the perfect snack for runners to rejuvenate and beat the hunger. We hope this will be yet another successful season of energizing people across the city and the country."  

Vivek Singh, Jt MD, Procam International, said, “We have always believed in bringing collaborations that are more than just a partnership on paper. The Tata Mumbai Marathon has established itself as the ideal experiential platform, and it is encouraging to have Mondelez, a global brand, join us. We hope that this association is the beginning of a long-standing relationship.”

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