Brooke Bond Red Label Tea reiterates kindness is just a cup away
In its latest ad created by Ogilvy India, the brand showcases two strangers at a place where one would be most vulnerable- a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts
In today’s times, interpersonal interactions have gotten replaced by social media interactions and phone calls with loved ones have gotten replaced by messages. Heartfelt conversations and selfless acts of compassion in everyday life are not as widely experienced as they once were.
The film is conceptualised and executed by Ogilvy India.
Brooke Bond Red Label Tea has always believed that common ground and kindness are just a cup away and has stood for a world that brings people from various walks of life together.
In its latest ad, the brand takes this narrative further by showcasing two strangers at a place where one would be most vulnerable- a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts.
Akshay Seth, Executive Creative Director, Ogilvy, said “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”
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