Brooke Bond Red Label Tea reiterates kindness is just a cup away

In its latest ad created by Ogilvy India, the brand showcases two strangers at a place where one would be most vulnerable- a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts

author-image
BestMediaInfo Bureau
New Update
Brooke Bond Red Label Tea reiterates kindness is just a cup away

Click on the image to watch the TVC

In today’s times, interpersonal interactions have gotten replaced by social media interactions and phone calls with loved ones have gotten replaced by messages. Heartfelt conversations and selfless acts of compassion in everyday life are not as widely experienced as they once were.

The film is conceptualised and executed by Ogilvy India.

Brooke Bond Red Label Tea has always believed that common ground and kindness are just a cup away and has stood for a world that brings people from various walks of life together.

In its latest ad, the brand takes this narrative further by showcasing two strangers at a place where one would be most vulnerable- a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts.

Akshay Seth, Executive Creative Director, Ogilvy, said “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

The film:

Credits:

Ogilvy Mumbai - Brooke Bond Red Label Tea

CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak

ECD & Copywriter: Akshay Seth

GCD: Chinmay Raut

Creative Team: Nikhil Choudhary

Account Mgmt: Nikhil Mohan, Shrenika Ajeet, Kiron Kumar

CSO India: Prem Narayan

Planning Team: Karishma Gupta, Aatman Pawar, Kunjal Unadkat

Production House: Purple Vishnu Films

Director:  Sainath Choudhury   Producers: Malaika Choudhury, Unnati Agarwal

Info@BestMediaInfo.com

Ogilvy India Brooke Bond Red Label Tea Swaad Apnepan Ka Akshay Seth
Advertisment