boAt's 'Rock'In India' campaign celebrates the indomitable spirit of the country

Celebrating the continuance of its ‘Make in India’ initiative, audio and wearable brand, boAt has launched the Rock’In India campaign.

The campaign narrates how the brand is ushering in an era of ‘Make in India’ products, the power of Indian-ness, and why it distinguishes it from the rest of the world.

Through the campaign, boAt salutes individuals like athlete Hima Das and more who are #BreakingStereotypes and driving #DoWhatFloatsYourboAt philosophy.

The brand has also designed and published an interactive print ad with a special QR code. To interact with it, readers can scan the QR code placed at the centre of the ad. Once activated, the creative ad draws attention to the power of Indian-ness and marks boAt’s 1 Crore ‘Made in India’ product milestone.

Aman Gupta, Co-founder and Chief Marketing Officer at boAt, said, “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90% of our wearables are manufactured in India. We are grateful to the government for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘AatmaNirbhar Bharat’.”

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