Bacardi in India launches e-commerce platform 'Legacy Collective'

Bacardi in India has launched Legacy Collective, an e-commerce platform that is bringing together Indian made brands under one umbrella.

The platform will be host to an exclusive selection of homegrown Indian products, with the aim of crafting a new legacy for the future of lifestyle in India. Who better than

Actor Ranbir Kapoor is going to represent this platform that comes as a celebration of those disruptors, innovators, and changemakers who are on their journey towards building their legacy as they pave their path to success.

Legacy Collective (@legacycollectiveindia) presently features three distinct brands: Isak Fragrances, The Postbox, and the Jaipur Watch Company.

The collective aims to propel homegrown brands in India who have just begun their journey. With innate Indian traditions and heritage at heart intertwined with modern-day designs, the platform will further empower these brands to showcase their collection to a diverse set of inquisitive shoppers.

Ayaesha Gooptu, Head of Domestic Brown Spirits – Bacardi in India, said, “The Legacy Collective aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievement. Consumers today want to build their own name, their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform.  Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the Legacy Collective’s brand philosophy – someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success.”

The three distinctive brands associated with Legacy Collective come with an enthralling story behind their legacy that serves as an inspiration for its consumers.

Isak is a fragrance house dedicated to the creation of niche Indian artisanal fragrances of rare notes and blends. Backed with family experience of over a century, this fragrance brand has been taking forward the legacy of Indian perfumery to reach new audiences, tell their unique stories and inspire people.

The Postbox offers products made with premium leather, building a legacy of the finest craftsmanship in India with each creation. With this collaboration, The Postbox can reach out to an audience that will resonate with the brand as much as it will resonate with very core foundation of the Legacy Collective.

Jaipur Watch Company is a bespoke watch company, which offers an elegant, handcrafted, limited-edition selection of heritage pieces.

Kapoor said, “I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with – as it stands for building one’s own legacy in their own individualistic way.”

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