Asahi India Glass and Enormous Brands have released the second ad film which is a part of the campaign for AIS Windows.
The entire series has been created keeping in mind the traits and triggers of its discerning target audience.
The system windows and doors market in India is evolving and transforming. Changing lifestyles, urbanisation, and the construction of smart cities have given a push to building technologies and materials.
Customers pay attention to the type of windows being installed in their homes and have a clear preference when it comes to their needs with regard to solutions in glass and windows. AIS Windows offers a choice of both aluminium and uPVC framing material with varied glass solutions to customers.
They have created three films to showcase their varied range of offerings under uPVC and aluminium doors and windows solutions.
Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass, said, ‘AIS is thrilled to create different films to showcase our expertise into glass, doors and windows solutions keeping customer at focus. Our solutions not only elevate the aesthetics of spaces but are also functional in nature and provide security, noise cancelling, water seepage, energy efficiency and other solutions to enable the best customer experience and help resolve these practical problems faced by one and all in both home and work spaces.”
Ashish Khazanchi, Managing Partner, Enormous, said, "We ended the year 2022 on a high note with the first film. We are delighted with the response received and it has been well appreciated by everyone. The concept was unique and our intent is to continue with it. The second film of the series follows the same approach and communicates the product offering with an element of fun to it.”