As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
Being an A-lister celebrity with massive following, Padukone has been the first Indian face for many international brands, in addition to being the ambassador or endorser to a plethora of Indian brands
Actor Deepika Padukone’s career graph has been on the rise and she also seems to have ticked all major boxes of the requirements for becoming a brand ambassador. Notably, the actor is one of the first Indians to have represented several international luxury brands like Louis Vuitton, among others.
As per the Duff and Phelps’ Digital Acceleration 2.0 report on celebrity brand valuation for 2021, Padukone ranked seventh in the list of top ten celebrities with a brand valuation of $ 51.6 million.
The report also mentions that she is one of top five endorsers for new age companies on both television and digital mediums.
As the actor turns 37 today, here’s a lookback at some of the memorable and iconic brand endorsements and campaigns that she has been a part of.
Padukone outshined the competition by appearing in campaigns for international brands like Louis Vuitton, Cartier, Chophard, etc.
Moreover, Padukone was also roped in by Levi’s for the promotion of their denims and ended up launching three streetwear inspired collections that aimed to elevate fashion from beyond denims.
As of recently, Padukone was also invited by the Federation Internationale de Football Association (FIFA) to unveil the coveted World Cup trophy for the tournament that was organised in Qatar.
According to Forbes India’s Showstoppers List, in the six-cover special edition, Padukone was mentioned as one of India’s most powerful global fashion ambassadors.
In the Indian advertising landscape, Padukone is the ambassador and endorser for several brands which operate in India - including Asian Paints, Adidas, Lloyd, Jio, Pepsi, Jaquar, Nestle, L’Oreal Paris, Oppo, Dabur, Tissot, Tanishq, Britannia, Nescafe, Lux, Axis Bank, Coca Cola, Pottery Barn, etc.
Here is a list of some of the commercials that Padukone has featured in the past:
Deepika Padukone shared her new-year resolution in the Cred ad-
Padukone explains how nothing is as special as spending valuable moments with kins in Tanishq ad-
‘Fake’ and ‘copied’ products called out by her in Dabur Amla Ad
Padukone finds it unusual that the ad-director praises the wall paint more than her in Asian Paints ad-
Importance of good connectivity even in rural areas is spotlighted in the BSNL ad featuring the actor-
Padukone goes to the wrong address as guest in a Coca-cola ad-
Padukone turns into a cop for Goibibo ad-
Coca-cola ad shows the actor getting stuck in a lift and getting candid with one of her fans-
The actor dances her heart out in the Jio Dhan Dhana Dhan ad campaign-
Padukone flaunts her fitness-quotient in an ad for adidas-
In terms of building her personal brand, Padukone has never shied away from lending a helping hand to various start-ups. She is known to have invested in quite a few start-ups, however, the details of the stake she owns in them are not made public.
Some of the many start-ups that she has invested in include Epigamia, Purplle, Furlenco, BluSmart, FrontRow, Bellatrix Aerospace, Supertails, Nua Women, Oziva etc. Apart from being an investo, Padukone also appears in ad campaigns for these businesses and helps them reach a wider set of audience.
Padukone’s candid confessions about mid-night snacking in Epigamia ad-
Apart from this, the actor also launched her own self-care brand ‘82°E’ last year. Pronounced as eighty-two east, the brand name originates from the standard longitudinal meridian that runs through India and establishes the nation’s relationship with the rest of the world.
Prior to this, Padukone had also launched ‘All About You’ in 2015, with Myntra as an equal partner. The venture was later fully acquired by the e-commerce platform.
Additionally, she had also started ‘The Live Love Laugh Foundation’ for promoting mental-health as an extension of self-care.
Padukone talks about her own bouts with depression in the #NotAshamed campaign of The Live Love Laugh foundation-
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