vivo, the technology company, harnessed the power of its smartphones to connect people from different cultures and backgrounds through the #vivoGiveItaShot campaign prior, during, and after the FIFA World Cup Qatar 2022.
vivo had announced it is the Official Smartphone and the Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022 in September.
Adhering to its mission of "Joy of Humanity", vivo created a global community through its social media campaign to encourage fans to capture and share magical moments with vivo smartphones and "Give it a shot" anywhere in the world. Through taking and sharing photos of moments, vivo hoped to resonate emotionally with more global users.
The online and offline campaign gave global football fans the opportunity to "Give it a shot", by taking memorable photos or videos to spread happiness with new people, stepping out of their comfort zone, and embracing new adventures or challenges in life together with vivo.
The campaign was a catalyst for people across the globe to showcase their unique identities and cultures to new audiences, and it brought people together from all walks of life regardless of race or nationality.
Released in two waves, the first wave was launched from October 10 to November 16 and empowered users to unite vivo and football through creative videos or photos with football elements. The 10 most creative participants won a vivo phone and a football.
The timing of the first wave—before the start of the FIFA World Cup Qatar 2022—was instrumental in building excitement for the tournament. The second wave from November 14 until December 31 pushed participants to have fun on TikTok, Facebook, and Instagram by completing online and offline challenges and sharing their celebrations with football fans across the world during and after the FIFA World Cup Qatar 2022.
To reach a wider, younger audience, the second wave also featured popular street footballer and influencer Jack Downer bringing excitement to the streets. Downer invited people to participate in an offline street challenge which he filmed on vivo X80.
He then shared the video with fans on TikTok to drive conversations about the fun of football and the FIFA World Cup Qatar 2022. As of December 8, the #vivoGiveItaShot TikTok challenge has attracted 380,000 user-generated videos and 744 million online views.
Combining the AR technology of the Meta platform with the front and rear cameras of vivo phones, vivo also launched different user interaction filters on Facebook for this online campaign.
The #vivoGiveItaShot campaign inspired football fans to experience and share special moments of the beautiful game in unique ways on Instagram, TikTok, and Facebook to win exclusive vivo and FIFA gifts.