Twitter enables people to see 'view count' of any tweet through latest feature rollout

Elon Musk on Thursday announced that Twitter is rolling out the ‘View Count’ metric, which will help people see how many times a Tweet has been seen. 

This feature was earlier available to only the person who has Tweeted. Now, with this development, everyone else can see the impressions one gets on any Tweet. 

While announcing the development in a Tweet, he wrote, “This will show how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”

Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.

Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.

— Elon Musk (@elonmusk) December 22, 2022

Amid all the other discussions that started after this tweet by Musk, one prominent debate is also about how it will impact advertisers and influencers. 

One Twitter user wrote that this development will have no impact on advertisers, the other countered by writing, “You don't get it and that's fine. Before you sponsor others you need a way to vet their reach. This extra analytics help.”

Countering back, the first user went on to write, “The best way to do that is through an actual Analytics report which details more than just a flat impression count, but also understands the engagement on the tweets, how it compares to previous months, etc. I don't know of any advertisers who'd simply look at the base impressions of a tweet and think that was an accurate statistic of someone's reach.”

The feature is currently available on iOS and Android. The web functionality will be coming soon.

In another development on the micro-blogging site, now one can see the price of a stock or cryptocurrency.

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