Times Prime tells digital natives 'No Times Prime, is a Crime' in its latest campaign
Featuring veteran actor Saurabh Shukla and Mihir Ahuja, the new brand film created by Times Prime and BBH India has been featured on its social media pages and of Times Internet's platforms
Times Prime, the super lifestyle app from Times Internet, has announced the launch of its new brand campaign ‘No Times Prime is a Crime’, which is targeted at digital natives.
The campaign aims to make them aware about the benefits of having one Super app that solves all the subscription, benefits, and hence, lifestyle, woes.
Featuring veteran actor Saurabh Shukla and Mihir Ahuja, the new brand film created by Times Prime and BBH India has been featured on its social media pages and of Times Internet’s platforms.
The film features a funny conversation between the two actors and highlights an absurdity of not having the app and paying for several different apps. The digital campaign aims to increase inquisitiveness amongst the users to check if they are on the Wanted List of committing the crime.
It serves as a FOMO effect for all its potential target audience that ‘if you don't have Times Prime, It's a Crime.’
Harshita Singh, Business Head of Times Prime, said, "As a digital native, we use at least several apps and subscriptions and pay for various features that ease our daily lives. Our latest brand film ‘No Times Prime is a Crime’, featuring the veteran Saurabh Shukla and the talented Mihir Ahuja and is a fun take on the hassles of having multiple apps. The film is our endeavour to position Times Prime as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior and exclusive access to global brands and experiences. At this point, we created this dramatic campaign for our audience that it would be criminal to not avail these benefits of Times Prime subscription.”
Ranadeep Dasgupta, Executive Creative Director, BBH India North, said, “Positioning the membership as the only membership that you ever need – a single membership that you possibly need. From binge watching to binge eating! Do-overs and makeovers! And if one still hasn’t taken this membership then it’s not just unforgivable, it’s criminal!”
The campaign comprises of two films.
The first film is already live and has more than 1 million views.
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