Taboola signs deal with Time Out to become its new global recommendations provider

Taboola, the global player powering recommendations for the open web, has announced a new multi-year deal with Time Out, the global media and hospitality business that enables people to discover and experience the best things to do, see and eat in 333 cities in 59 countries.

With this partnership, Taboola will be implemented across all Time Out websites globally, including the US, UK, France, Spain, Portugal, Singapore and Australia.

Under the agreement, Taboola will be featured on Time Out websites across articles, venues and landing pages. Time Out will also leverage Taboola Feed, the integrated feed that provides readers with personalised content for a more engaging experience and video.

Additionally, Time Out will incorporate Taboola Newsroom, the technology offering that uses advanced AI and readership signals from daily active users. Newsroom will help Time Out further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines.

“We are focused on further evolving Time Out’s digital strategy as we continue to reach a wider audience across our digital platforms spanning web, mobile, emails, social and video. These are the channels where we have seen growth and engagement so it’s a great step for us to work with Taboola to further drive a more engaging experience and interaction with our audience,” said Rachel Glickman, Managing Director, Global Digital Innovation and Operations at Time Out. “Time Out chose to collaborate with Taboola due to their scale, data and innovation through tools like Taboola Newsroom and their hands-on, personable approach to account management.”

“Time Out is a great brand with a global team of local expert journalists, trusted by millions of people around the world when they go out,” said Adam Singolda, CEO and Founder, Taboola. “We are excited to work with Time Out and use our technology to support their future audience growth and commitment to innovate.”

Info@BestMediaInfo.com