Sony Aath, the Bangla general entertainment channel, has launched a thriller show ‘Tomar Meye Ki Kore’. The show narrates the story of a working mother who is ready to go to extreme lengths to find and instil faith in her lost daughter. The show recently premiered on the Sony Aath channel and airs every Monday to Friday at 06:30 PM.
The plot revolves around a mother who is a reputed schoolteacher and has complete trust in her daughter and her actions. However, things take an untoward turn when her daughter ‘Savani’ turns scapegoat to the dark world of narcotics and suddenly vanishes. The situation turns challenging when the mother decides to find her lost daughter and then there is no looking back.
The channel said, “The addition of ‘Tomar Meye Ki Kore’ will further add to popular titles in the thriller category such as CID, Crime Patrol, Adalat, etc., and strengthen the content base of the channel.”
To promote the show, the channel has run a 360-degree marketing campaign that includes outdoor activation, radio activities, cable, and print promotions.
Tushar Shah, Chief Marketing Officer and Business Head, English Cluster and Sony Aath, Sony Pictures Networks, said, “Sony Aath has been proud to be one of the popular destinations for thriller content. Our latest addition to this genre, ‘Tomar Meye Ki Kore’ showcases the resolve of a mother to find her daughter and prove her innocence. It demonstrates the love for family and the close bond between a mother and a daughter. We are confident it will strike a chord with our viewers, and we aim to keep adding more entertaining shows to our content offering.”