Quintillion Business Media has announced the launch of its latest offering—BQ Prime Hindi.
BQ Prime (formerly BloombergQuint) is recognised for its analytical and insightful coverage of the Indian economy, business and financial markets.
As wealth creation through entrepreneurship and personal financial growth through smart investing are among the key aspirations of India’s millennials, BQ Prime Hindi aims to deliver world-class business and financial journalism in the language of India’s heartland. The platform will engage with and power the dreams of Indians who are most comfortable with Hindi.
BQ Prime Hindi’s editorial focus will be on financial markets, business, personal finance and consumer issues, but will also include politics, health and wellness—providing comprehensive, 360-degree coverage of every issue that business media audiences are interested in.
With 5G a reality in India which will power the video revolution, BQ Prime Hindi will not just be digital-first but deliver incisive storytelling through short videos, visual stories, and other evolving, new-age, platform-forward formats to bring news, sharp analysis and actionable advice to life.
Anil Uniyal, CEO, BQ Prime, said, “Even with the plethora of business content we have, the Hindi business news audience continues to remain underserved. BQ Prime Hindi aims to set the balance right. The ‘Bharat’ of today is young, ambitious and confident. BQ Prime Hindi mirrors that in its core values and promise to audiences. With a truly digital newsroom run by young, digital natives, and content focusing on wealth creation in cutting-edge formats, we hope to capture our audience’s vast aspirations and offer a service that empowers their imaginations.”
Sanjay Pugalia, CEO, AMG and Director of BQ Prime, added, “At BQ Prime, we are not just digital-first, but audience-first, and accountability to our readers and viewers is part of our core values. Our aim has always been to create world-class products that enable and empower our audiences and meet them where they are. BQ Prime Hindi’s editorial philosophy is rooted in the principles of wealth creation, growth, prosperity and abundance, anchored by the core tenets of sound journalism that include being progressive, inclusive, diverse and empathetic. My sincere hope is that our latest effort finds a place in our audience’s hearts, just as BQ Prime does.”
Readers can visit BQ Prime Hindi at https://hindi.bqprime.com/.