News the most consumed segment at 45% on Xiaomi and Redmi smart TVs in 2022: PatchWall Replay report

News remained the most consumed segment on Xiaomi and Redmi smart televisions in 2022 with 45% viewership, followed by movies at 28%, general entertainment channels at 20%, and music at 7%, as per Xiaomi’s annual entertainment trend report - PatchWall Replay Report 2022 in India.

As per the report, almost 1 million hours of news content were consumed, with Aaj Tak being one of the most viewed news channels.

The company has released the report for 2022 taking into account the over 55 billion user interactions. The report evaluates the consumption patterns across 8 million Xiaomi and Redmi Smart Televisions.

As per the company, in 2022, PatchWall broadened its footprint in Indian households with over 55 billion interactions across different categories such as TV shows, music, movies, etc.

It went on to claim that the platform witnessed a growth of 76% from 2022 and a 2X increase in the time spent on 4K TV content. With kids being introduced to Smart Televisions at a younger age across Indian households, the platform’s Kid’s Mode saw a 100% jump in users.

Patchwall Replay report 2022 details the entertainment consumption trends in India during the year. Some of them are:

The most-loved titles

More than 30 lakh Indian audience used Universal Search daily to discover movies, and newer shows. Brahmāstra Part One: Shiva, Shamshera, Jugjugg Jeeyo, Samrat Prithviraj and Runway 34, were some of the popular movies trending in 2022. Consumers also tuned to English-language titles like Doctor Strange in the Multiverse of Madness, Harry Potter's 20th Anniversary: Return to Hogwarts, Thor: Love and Thunder, Eternals, and Dune.

Some of the most searched shows were - Taarak Mehta ka Ooltha Chasma, Anupama, The Kapil Sharma Show. The platform’s most-watched series on PatchWall was Bigg Boss 16, Koffee with Karan Season 7, Panchayat Season 2, Criminal Justice: Adhura Sach and Rudra: The Edge of Darkness.

Regional language consumption increased

Xiaomi India’s smart TV platform has content across 16+ languages - including Punjabi, Gujarati, Bhojpuri, Assamese, Odia, Rajasthani, Urdu along with Haryanvi. The top languages that saw an increase in consumption trend were Telugu, Tamil and Punjabi. Also, the most-watched regional titles were Pushpa: The Rise, RRR, Kantara, Maaran, and Vikram.

More appetite for Live TV

Consumers in 2022 were provided with a wide variety of genres to choose from, but some of the most-clicked genres were reality talk shows, drama, comedy, and adventure. However, news remained the most consumed segment with 45% viewership, followed by movies at 28%, general entertainment channels at 20%, and music at 7%. Almost 1 million hours of news content were consumed, with Aaj Tak being one of the most viewed news channels.

Catching action from the ground

With 2022 being the year of big sporting events such as IPL, ICC Men's World Cup, and FIFA World Cup 2022, Indians tuned in to watch their favourite sports.

The ICC Men’s World Cup recorded 23 million clicks, followed by Tata IPL 2022 at 14 million clicks. One of the year’s most-watched sports events was the India versus Pakistan match of the Men's World Cup 2022 with millions of households streaming the match live.

Kids entertainment-based titles breaking streaming records

Some of the most-streamed children’s movies were - Lightyear, Tom and Jerry Cowboy Up!, Hotel Transylvania 4: Transformania, Minions: The Rise of Gru, and Fireheart. These titles featured beloved characters like Buzz, Kung Fu Panda, Tom and Jerry, Doraemon, and Buck, Crash and Eddy. PatchWall recorded the highest number of Kids Mode sessions of 2022 on Children's Day.  

Moving to trendy beats

PatchWall also recorded a 3X increase in the consumption of music content compared to 2021, signifying 2022 as a year of groovy music. Users streamed popular music videos such as Kesariya of Brahmāstra Part One: Shiva, Manike of fantasy comedy Thank God, Naacho Naacho of Telugu film RRR, Oo Antava and Srivalli of Pushpa.

PatchWall Replay 2022 report also shows how the OTT space witnessed a major boom in 2022 with people looking for fresh and rejuvenating content across platforms.

Readers can access the full report by clicking here.

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