Network18’s digital platforms have outperformed the competition by garnering highest video views on YouTube and Facebook in the month of November, the media conglomerate said Monday.
According to recent studies by Social blade, Tubebuddy, and Crowdtangle, nine digital platforms of the group including CNN-News18, News18 Bangla, News18 Bihar, News18 MP, News18 Rajasthan, News18 Punjab, News18 Urdu, CNBC Awaaz, and CNBC TV18 accounted for 708 million views on YouTube and Facebook in November.
Leading the viewership charts on YouTube and Facebook combined, CNN-News18 (152 Million views) has beaten Wion News (98 Million views), News18 Bihar JK (121 Million views) has outperformed ZEE Bihar (47 Million views), News18 MP CH (23 Million views) is ahead of IBC 24 (20 Million views), News 18 Rajasthan (38 Million views) has beaten First India News (34 Million views), News18 PHH (124 Million views) has outperformed Zee PHH (41 Million views), CNBC Awaaz (31 Million views) has beaten Zee Business (28 Million views), CNBC-TV18 (6 Million views) is ahead of ET Now (3 Million views), News18 Urdu (4 Million views) is ahead of Zee Salaam (2 Million views), and News18 Bangla (209 Million views) has beaten ABP Ananda (201 Million views).
Commenting on the achievement, Mitul Sangani, Chief Operating Officer, News18 (Digital), Network18 Group, said, “Network18 has achieved this because of its relentless experimentation with new formats of video consumption, be it long-form videos, short-form videos, or live TV. Along with a tight content calendar, our team delivers a panoramic perspective of current affairs through video content.”
Network18 Group is an undisputed leader in terms of viewership both on TV and digital platforms.
The group currently runs 19 digital platforms in 13 languages. In total, all group platforms acquired total views of 2.1 billion in November on YouTube and Facebook.