McDonald’s India - North and East has roped actor Kartik Aaryan as its brand ambassador.
With this association, the brand hopes to utilise the actor’s youth connect to further strengthen the bond between McDonald’s and its fans.
Aaryan’s association with McDonald’s India – North and East as the brand’s face is poised to foster consumer outreach across all platforms in an appealing way.
The actor will engage people from all age groups especially Gen Z and Millennials in a myriad of settings, which is likely to result in high brand salience for McDonald’s.
Sanjeev Agrawal, Chairman, McDonald’s India - North and East, said, “Kartik is a youth icon and a popular name in families, just like McDonald’s. We feel that Kartik’s strong youth connect, mass appeal and captivating personality has made him emerge as an icon for India’s youthful populace, which resonates strongly with the ethos of McDonald’s brand. We are excited to welcome Kartik to McFamily and look forward to a great partnership.”
Aaryan said, “McDonald’s has been a part of my growing up years. The name elicits so many happy memories from my teenage days and the brand continues to be special in my life. It gives me immense pleasure to be associated with McDonald’s. I am excited to be a part of the family and look forward to working on interesting, cool, and fun-filled projects with the brand.”