John Abraham and Disha Patani prove 'Fit Is Fab' in Sofit's new TVC

Sofit, the plant-based drink from Hershey India, has unveiled its new TVC featuring actors John Abraham and Disha Patani.

Patani has recently joined Abraham as another face of the plant-based drink brand.

The new film is aimed at strengthening Sofit’s proposition that 'Fit is Fab’ - highlighting the significance of staying fit inside-out by making healthy choices for an active lifestyle.

The TVC opens with Patani and Abraham waiting for their flight. As Abraham sips on Sofit, Disha tries to finalise the main dance move for their upcoming show.

They soon realise that they are waiting at the wrong gate for their flight. They navigate their way through various obstacles and people, to make it on time for boarding. They take a sip of Sofit to feel refreshed before getting past a train of airport trolleys. As they run, Abraham lifts Patani and helps her cross the trolleys to reach the correct gate before boarding closure. The film closes with Patani gushing about finding a dance move for their show as they make their way to the correct gate.

Ankit Desai, Marketing Director, Hershey India, said, “Consumers are increasingly hunting for healthier and delicious F&B options, but often fail to realise that fitness is a sustained effort that draws results in the long-term. For Hershey India, Sofit is a brand of strategic importance. Sofit, on back of protein, fibre, and delicious variants, stands for the proposition of ‘Fit is Fab’. It is an ideal drink for everyone who intends to lead and maintain a healthy and active lifestyle. Our new film features Sofit’s brand ambassadors John Abraham and Disha Patani who are extremely fit and health conscious and resonate with our brand personality. The new communication encourages consumers to not just adopt, but also maintain a healthy lifestyle with energy and vigour. It strongly conveys that if you feel fit from the inside, you will ultimately be fab on the outside.”

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