JioCinema stated that a record 32 million viewers tuned in to watch the final of the FIFA World Cup which was won by Argentina for the first time since 1986.
The platform said that JioCinema heralds a new dawn as digital viewership went past TV in India for the first time for a global marquee sports event.
It went on to state that over 110 million viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup.
On the back of nail-biting contests and riveting upsets, the FIFA World Cup Qatar 2022 held India’s attention with 40 billion minutes of watch time being clocked across Sports18 and JioCinema.
The app’s rise is attributed to the increasing preference of consumers to watch the action on smartphones and connected TVs in India.
The solid digital viewership of the event was supported by wide availability on multiple OEM and CTV platforms such as Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others. CTV viewers watched the prestigious football tournament in UHD 4K through JioCinema.
“We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated,” said Viacom18 Sports CEO Anil Jayaraj. “This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.”
Over 50 brands across e-commerce, banking, financial services, auto, fashion, hospitality and fintech leveraged the quadrennial showpiece’s potential to reach their audience.
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