The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage wrapped up yesterday at Taj Lands End in Mumbai, with participation from over 95 marketing gurus and more than 1,000 delegates from the marketing world.
The conference witnessed some of the greatest minds from the marketing ecosystem brainstorm on the latest thoughts and trends in brand building, content marketing, as well as the possibilities of marketing in the world of the Metaverse.
“For the past 18 years at IAMAI's digital marketing summit, we have witnessed digital advertising grow from a Rs 500 crores business to now, the largest medium in India, expecting to cross Rs 50,000 crore this year. IAMAI has played no small part in this growth, and continues to work towards a fair and transparent digital marketing environment,” said Anant Goenka, Executive Director, The Indian Express Group.
With the theme of ‘Foreseeing the Unforeseen’, marcon had more than 30 keynote sessions, panel discussions, fireside chats and workshops, spread over four tracks. Xapads was the innovation partner of the conclave.
One of the highlights of the conclave was a trialogue chat on creating global and premium Indian brands. Puneet Chhatwal, MD and CEO, The Indian Hotels Company Ltd (IHCL), Suhel Seth, Founder and Managing Partner, Counselage India along with Anant Goenka shared their visions on the subject during the session.
Among several other sessions, a fireside chat hosted by Siddharth Banerjee, Managing Director and SVP - India and Asia, Pearson presented an interesting take on the topic: ‘Unlearn/Learn marketing principles in a post-Covid world’.
"The Covid-19 pandemic has changed people and organizations, and the transformation which could have taken years has happened in just a few quarters. In today's world, competition can come from anywhere - from the ecosystem, environment or even the geopolitical situation that we are dealing with currently. Organisations need to get ready to transform and there needs to be continuous learning and unlearning in this environment. In order to make decisions, the consumer is still the starting point however empathy and the human layer can help make better decisions. This can be further built on data and technology," said Tushar Vyas, President, South Asia, GroupM at the fireside chat.
Virginia Sharma, India Marketing Head, and Kunal Mathuria, Head of Data and AI sales from Google Cloud, conducted an engrossing workshop on “Unlock How First Party Data Can Help You Stay on Top by Google Cloud”.
IAMAI along with Deloitte launched a report on “Metaverse: The Hype, Possibilities, and Beyond”. The report highlights the possibilities of different types of Metaverse architectures and their potential across enterprises.
Some of the other industry speakers who addressed the event included; Rajesh Kalra, Executive Chairman, Asianet News Media and Entertainment; Sachin Vashishta, Chief Marketing Officer, Paisabazaar; and Siddhesh Joglekar, Vice-President - Marketing, Byju's among others.
Marcon was supported by Google Cloud, Asia Net News, Times Internet, WebEngage, Bobble AI and ValueFirst among others. Over 250+ marketing brands, agencies, publishers and martech platforms converged at the conclave.