HP India has launched the ‘Ho Jayega’ campaign with the goal to inspire and encourage small businesses in India.
One always relies on friends or family when problems arise. In such situations, one usually craves for that typical Indian expression of “Ho Jayega”.
HP strongly commits to being a partner for business owners to rely on them for products that are built in line with their business aspirations. As per the company, the newly launched HP Smart Tank Printer gives micro and small businesses the confidence of getting the job done seamlessly and to believe in HP to get it done – ‘Ho Jayega’.
The campaign, conceptualised and written by Simple Creative Inc and produced by Media Monks, is inspired by the resilience of millions of micro and small business owners. The film highlights the unassuming but resilient man who toils away quietly, behind the scenes. Be it the small neighbourhood shop owner who makes buying for the daily needs more personal than buying off apps, or the notary sitting for hours at end taking care of the complicated legal matters – they are the everyday heroes.
It captures the will to survive due to their resilience, adaptability, and drive to do something of their own and generate employment in the small ways they can.
The films feature actors Varun Sharma and Sharad Kelkar as two neighbouring business owners who have wagers on the reliability, ease of use and cost-effectiveness of the new HP Smart Tank Printer. The owner wins each of the wagers owing to the thoughtfully designed HP 580.
The film combines humour with a message on the reliability and assurance of HP Smart Tank printers and every time the new owner of the HP Smart tank printer proudly says, "Bola tha na, Ho Jaayega".
Prashant Jain, CMO, HP India, said, “Small businesses in India are embracing technology and transforming their operations. When it comes to printing, they seek reliability and ease of use. This new campaign positions the new line of HP Smart Tank printers as the most dependable printing option for them. For us, the "ho jayega" campaign is a celebration of the dependability of the Indian small business owner, while highlighting the Smart Tank printers' compelling features.”
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