Home Credit India has unveiled its second brand campaign ‘Khushiyon Mein Der Kaisi..’ on the lines of its new brand thought ‘Zindagi Hit’.
This campaign is an effort to have a sustained brand connection with Home Credit consumers and potential loan seekers.
This campaign comes on the heels of Home Credit, on Diwali festival, having launched its new brand thought - “Zindagi Hit”, as an effort to redefine the brand's connection with consumers in the endeavour to fulfil aspirations. It was also the time when Home Credit India completed 10 years in the Indian market as an RBI-regulated consumer NBFC this year.
The narrative of the new digital campaign revolves around a father-daughter relationship where, a father with his daughter at a mobile retail shop is struggling to buy a new smartphone for his daughter who needs it to complete her school project. Seeing the helplessness of the father, the shop owner suggests him to buy a new phone by getting it financed through Home Credit India. Herein lies the value of Home Credit India, who financially empowers borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. At the end of the video, the father is elated to tell the shopkeeper that his daughter won an award, and it was possible only because of Home Credit.
The ‘Zindagi Hit’ campaign is live across digital platforms including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform - MX Player.