Heritage Novandie Foods appoints Anmol Choubey as CEO

Heritage Novandie Foods, a joint venture between Heritage Foods (India) and Novandie Foods (a subsidiary of Andros, France), has announced the appointment of Anmol Choubey to the role of CEO.

Choubey brings more than two decades of leadership, growth, sales/marketing and GTM experience to his new role.

His key focus areas for the near future involve catapulting Mamie Yova as a leader in the yogurt category.

Utilising the advantages of a clear product-market fit, encouraging customer adoption and fundamental market understanding, he seeks to usher in aggressive growth built on facilities and team culture. 

Choubey said, "Heritage Novandie Foods have set substantial precedence of quality products in the yogurt category. I am excited to find myself at the helm of a young brand making waves in a high-growth market. The hybrid mix of D2C and e-commerce with offline retail is dynamic, especially when you have a clear winner like Mamie Yova. We will look to create a more lasting value with our customers and take full advantage of our world-class manufacturing facilities to cater to the ever-refining Indian taste palate."

Vivek Mani, the incumbent CEO of Heritage Novandie Foods, added, "We welcome Anmol to the Heritage Novandie Foods family. His two decades of leadership experience with an impressive mix of organisations across modern trade, retail and F&B will continue to bring tremendous value to our entire team, partners and, of course, the customers. Anmol's focus on creating long-term business impact through the fusion of technology, processes and people will be an asset to our young organisation. I wish him and the brand great success in the journey ahead."

Outgoing CEO has been instrumental in the brand's initial success in the launch phase. With a view to the future, the company will focus on strengthening the distribution networks, with upcoming new product launches and aggressive market expansion in the coming months.

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