Havmor, the ice cream brand and a subsidiary of the South Korean company Lotte Confectionary, has launched a new digital film to entice consumers with its delectable range of ice cream cakes and not to waste it by applying on the face.
The idea behind the campaign was to encourage consumers to go beyond just cakes and consider ice cream cakes as a part of their birthday celebration to make it even more fun and exciting.
Playing with catchy phrases such as ‘Waste Nahi Taste Karne Ka Dil Kare’, the film revolves around how youngsters like smearing cakes on every occasion, and there is no running away from it.
Janaki Patel, Sr Brand Manager, Havmor Ice Cream, said, “Ice-cream cakes are gaining tremendous popularity among Indians. The task at hand is to grow the category. Placing ice cream cakes at the center of birthday celebration is a move in that direction. Ice cream cake seamlessly combines the best of both worlds, the indulgence of cake with creaminess of ice cream and makes the celebration more enjoyable.”