Havells India has launched a new TVC campaign titled ‘What-a-Heater’ showcasing its premium range of water heaters.
Conceptualised by Mullen Lintas Delhi, the latest ad campaign introduces a state-of-the-art range of water heaters from Havells.
Havells said that in a category that singularly talks about functionality, the Havells range of water heaters comes across as a much-needed breath of fresh air with its aesthetics and design excellence.
The ad takes a quirky dig showing how members of a household are all mesmerised by a beautiful, futuristic, and simply out-of-the-world product. While the members are enthralled, gazing at the exquisite piece of art, the curiosity is interrupted when the girl enters and says she is getting late for the shower. The film ends by revealing the ‘Unconventionally Beautiful’ range of water heaters from Havells.
Otto water heater comes in a circular design, a temperature setting knob for personalised heating and a colour-changing LED indicator that changes colour from blue to amber as the water heats to the desired temperature. On the other hand, the Orizzonte model comes in an AC type of digital space-saver model, designed to be a perfect fit even if the ceiling height is low. Orizzonte also features a digital temperature display, energy-saving mode, a touch control panel, and a wireless remote controller. It also has a timer mode which enables users to set a duration for heating.
Rohit Kapoor, EVP, Brand Marcom, Havells India, said, “Keeping in mind the aesthetics of a modern-day bathroom, Havells range of water heaters have been designed to offer our consumers a premium experience with thoughtful design along with advanced technology, convenience, and safety. The latest campaign is an extension of this and creatively captures the brand’s commitment to providing consumers with the best of design and technology.”
Garima Khandelwal, CCO, Mullen Lintas, said, “Water heaters that look unconventionally beautiful, they are a thing of admiration as if a piece of art. In the current context of the category, where bathrooms and sanitary ware, in general, have become a place where a lot of attention to everything is now normal. Our product leaves one speechless, in awe, and at a loss for words, it was a single-minded and sharp creative approach. Never before a water heater that’s made anyone go “What-a-heater” was the idea.”
The campaign is on air on major GEC, movies, news, and regional channels across HSM, West Bengal, Tamil Naidu, Karnataka AP, and Telangana. Besides TV, the campaign will also run on digital platforms, YouTube, Facebook, and Instagram.
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