FirstSight bags TruNativ's digital mandate

FirstSight, the full stack D2C enabler, has bagged the digital mandate of TruNativ, the nutrition brand that delivers whole-food nutrition to consumers.

The brand's flagship is an everyday range of products, that aims for the entire family to meet their nutritional needs in a convenient, hassle-free manner. Actor Kareena Kapoor Khan is the brand ambassador for TruNativ.

FirstSight will employ its expertise in amplifying the brand’s reach by creating ad content for a varied demographic spanning all over India.

According to the collaboration, the overall objective entails a digital campaign strategy with ideation, execution and accelerating digital presence for the brand. The forte lies in magnifying the business, where they aim to level up and expand with personalised strategies in order to reach their target audiences.

Akshay Khirodwala, Founder and CEO of FirstSight, said, “We have worked in this category in the past and it has helped us understand the market, the vision of the brand and how to position it for it's target audience.”

“Together, we are looking forward to creating innumerable insight-led campaigns for TruNativ driving remarkable results and achieving new levels of success in the digital space.”

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