Eduvanz, the fintech NBFC which provides low-cost EMI loans to learners for all their needs, has onboarded Loveleen Sahrawat as its new Chief Marketing Officer.
Sahrawat comes with a rich and extensive experience of 26 years in advertising, marketing and digital. At Eduvanz she will be directly responsible for marketing, digital business, customer advocacy and consumer insights as well as growing the company's brand equity.
Sahrawat has been instrumental in building multiple multinational and Indian brands across categories including FMCG, Telecom, Aviation, Finance, Automobile, Publication, Health & Wellness and Tourism.
Her last stint was as at Aditya Birla Capital - where she was Head of Brand, Digital Business and Customer Advocacy.
“We are thrilled to welcome Loveleen to the Eduvanz family. With an in-depth understanding of the Indian finance and education sectors, I’m sure she will be the perfect fit for our team of talented CXOs,” said Varun Chopra, CEO and Co-Founder of Eduvanz.
“Loveleen’s expertise in advertising and passion for growing brands into market leaders will help shape the future of our company,” said Raheel Shah, Co-Founder and CBO, Eduvanz.
“Eduvanz is a collective of extremely talented people who want to change the world. The leadership is brave and visionary, and I couldn’t be more thrilled to be part of this young and dynamic culture. In my role as CMO I hope to lead the organisation into new frontiers of Digital and Marketing in this ever-changing world that is constantly brimming with new opportunities. There are few categories today that are as exciting as fintech and I am so eager to work with the young talent here, to guide them and learn from them,” said Loveleen.