EatSure has unveiled its new nationwide campaign, #foodcourtonanapp.
The campaign encourages people to order, eat and celebrate together via group ordering on their platform. The campaign echoes the customer sentiments while ordering food and how EatSure is a solution to these modern-day food ordering issues.
Group food ordering isn’t easy because everyone in the group usually wants to eat something different. Single ordering apps aren’t the most optimum for group ordering. But, EatSure, with its food court on an app experience, allows consumers to order food from multiple restaurants in one order, delivered together. Which means no matter where the group is hanging out, at home or even a court, it can become a food court.
The campaign brings this proposition into the film in a fun, quirky way that catches the viewer’s attention. The film also showcases celebrities and influencers like Sharib Hashmi and Biswapati Sarkar who add a lot of flavour to the video.
Conceptualised by What’s Your Problem, a Wondrlab company, the film uses a simple line of ‘Order-Order’ in court and uses it to hilariously transform the court into a food court.
With a 360-degree approach with TV, Digital, and social media extensions, the campaign aims to create a whole new category of a “food court on an app” by becoming the preferred choice for no-compromise orders. The campaign is being aired nationally on prominent TV channels across languages and regions.
EatSure plans to create a great impact with this campaign, especially in markets like Chennai and Bengaluru.