Domino's Pizza on Tuesday announced the launch of 20-minute deliveries across in 14 cities in India.
According to the pizza chain, the 20-minute delivery service has been launched with an aim to ensure delivery of fresher, hotter and tastier pizza without compromising the food quality and the safety and well-being of its delivery riders.
The brand had earlier pioneered 30-minutes delivery and established itself as a key player in the QSR sector.
As per the brand, the 20-minutes delivery is being driven by enhancing and optimising in-store process improvements, dynamic resource planning, technology upgradation and interventions for improved operational efficiencies and expanding stores within the vicinity.
Sameer Khetarpal, Chief Executive Officer and Managing Director, Jubilant FoodWorks, said, "With this initiative, customers will now get hotter, fresher and tastier pizzas from 100s of Domino's stores across India. This has been made possible through a three-pronged approach using analytics, insights and technology to give customers higher service levels across multiple pin codes in India, wherein service and quality are the number one priority. In our endeavour to raise our service levels, we are clear that we will do so without compromising our riders."
Russell Weiner, Chief Executive Officer, Domino's Pizza, said that the 20-minute delivery launch is just another example of the consumer-centric approach of India.
"Elevated consumer experience through reduced delivery time is proven to deliver better customer satisfaction and lead to increased frequency across the market. This strategic move will give Domino's India an edge over the competition in the QSR domain and help the brand continue to be the market leader," Weiner added.