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Colors Bangla to present the world television premiere of ‘Toke Chhara Banchbo na’

The premiere will take place on December 31 at 2 pm and 9.30 pm on the channel

Colors Bangla is all set to present the world television premiere of ‘Toke Chhara Banchbo na’ on New Year eve.

The movie features actors Yash Dasgupta and charming Priyanka Sarkar.

The romantic movie which had a theatrical release on November 25 will be aired for the first time on television on December 31 at 2 pm and 9.30 pm on Colors Bangla.

The film will also be aired on Colors Bangla Cinema on January 15 at 6 pm and 8.30 pm.

The film follows the journey of Arjun and Hiya. Arjun is the son of a reputed businessman. In his childhood, Arjun’s girlfriend moves to a different city along with her family. Arjun’s brother commits suicide for which Arjun holds his father responsible and he moves into depression. Meanwhile he meets a bubbly girl Hiya and the drama unfolds surrounding them. Yash and Priyanka play the leads in this emotional love story.

The film directed by Sujit Mondal, edited by Robiranjan Maitra, also features Anindya Chatterjee, Bharat Kaul. The title song sung by Jeet Gannguli is already a hit with songs like Dine Dine Tui, Bhule Jabo Ki Kore.

To build awareness and induce tune-ins, the promos, songs, and other shoulder content will be promoted on social media handles of the channel along with those of the lead artists.

Toke Chhara Banchbo na Moment challenge will run, wherein Yash and Priyanka will be throwing a challenge to their fans to capture their #TCBNMoment by making reels to the film’s title song.

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