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Coffee brand Sleepy Owl appoints brand mascot The Owl as its Social Media Manager

The company said that The Owl will be responsible for creating engaging content for Sleepy Owl's social community, providing different forms of entertainment and being the new face of the brand across digital platforms

The coffee brand Sleepy Owl has made a transitional change to its social media handles with the appointment of its brand mascot, “The Owl'' as the new Social Media Manager. The mascot was first seen in August 2022, through the brand campaign and will now be seen changing the avatar of the brand's social media.

The Owl will be responsible for creating engaging content for Sleepy Owl's social community, providing different forms of entertainment and being the new face of the brand across digital platforms.

The company said, “The scene was set for The Owl to take over after Sleepy Owl’s social media team unanimously made the decision for the new hire. With character traits of being bold, sassy, honest and fun, The Owl is set to spearhead the brand’s social media, bringing in a fresh take on the brand’s media channels. We can be assured to see some of The Owl’s signature dance moves, playful banter, witty hacks and interactions with fellow employees.”

Ashwajeet Singh, Co-Founder of Sleepy Owl, said, “Social media is important to us as it is a great platform to not only keep our followers updated but to also develop a connection with them. By having The Owl in our digital space, we hope to engage with our audiences in a more authentic and bold way. We would like for The Owl to have a more prominent presence across our channels and campaigns with the intention of bringing some humour and entertainment in a unique way for others to experience.”

Besides social media, Sleepy Owl also intends to have its mascot be present at offline events and other key activations. The brand hopes for The Owl to become relevant to its audiences, through its antics, banter and hacks, with plans to make the mascot’s appearance more frequent, going forward.

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