CleverTap launches RenderMax

CleverTap unveiled RenderMax – a proprietary technology that can increase mobile push notification render rates by up to 90% on low-end Android devices.

Push notifications have the power to increase customer retention rates anywhere from 3 - 10 times. Most marketers just focus on their push notification delivery rates, but a “delivered" notification that doesn't render on the user’s device is a wasted effort. For those who equate delivery and rendering as equal, render rate is the percentage of the number of push notifications the end user received (and were rendered) on the user’s device compared to the total number of push notifications that were sent.

All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates. 

CleverTap said, "RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campaigns. This is especially true for devices that are in battery saver mode or cannot be reached due to inactivity." 

“RenderMax is a testament to our continued commitment towards product development and innovation. Low render rates stifle the true potential of mobile push notifications. We are confident that with RenderMax, brands will be able to harness the full power of push notifications. What’s interesting is that we are offering RenderMax to all customers at no additional cost to any brand that wants to try it out, ”said Anand Jain, Co-Founder and Chief Product Officer, CleverTap.  

Betterhalf, India's first and only marriage super app was provided early access to RenderMax and their push notification render rates more than doubled, said CleverTap.

Shankar Krishnamurthy, Group Product Manager, Betterhalf, said, “At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85%.”

RenderMax powers up the render rates of customers’ push notifications, amplifies the push notification reach and maximises user engagement. Enhancing the reach of push notifications can help CleverTap customers lower costs, increase engagement and conversion rates, and reduce churn. 

“The CleverTap platform has a great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition,” Krishnamurthy added.  

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