Centre cuts ad spends by more than 75% on print and television medium

The government’s advertising expenditure on print and electronic media has been reduced to almost one-fourth in nine years.

In FY15, the government ad spending on print media was Rs 424.84 crore and Rs 473.67 crore on an electronic medium. It sharply declined to Rs 91.96 crore on print and Rs 76.84 crore on electronic media, until December 7, 2022.

The ad spends incurred by the government until December 2022 signifies a further reduction in ad spends in FY23.

In the last fiscal year, the government spent Rs 179.04 crore on print media and Rs 101.24 crore on electronic media advertising.

The details were shared by I&B Minister Anurag Thakur in form of a written response in Lok Sabha to the question posed by Tamil Nadu MP M Selvaraj.

In its first tenure, the Modi government spent heavily on print and electronic media but reduced it massively in its second tenure.

The Modi government increased its advertising expenses on print to Rs 636.09 crore in FY18 before cutting it sharply. Similarly, it increased ad spends on electronic media in FY17 to Rs 609.15 crore before reducing it significantly. 

It has only been declining significantly for the last four years. The steep decline in government expenditure started happening in FY20, even before Covid-19 struck the world.

In FY19, the government ad spent stood at Rs 429.55 crore and Rs 514.28 crore on print and electronic media, respectively. But in the next fiscal (FY20), the government made a sharp cut in ad spends by reducing it to Rs 295.05 crore on print and Rs 317.11 crore on electronic media.

In FY21, the government expenditure on advertising was Rs 197.49 crore on print and Rs 167.98 crore on electronic medium.

All these expenditures refer to expenses incurred by the Central Bureau of Communication.

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