Cello Butterflow collaborates with Sony Entertainment Television's gameshow 'KBC-Juniors'

Stationery brand, BIC Cello, has announced the collaboration of its flagship product Butterflow with the knowledge-based gameshow ‘Kaun Banega Crorepati – Season 14’s’ ‘KBC Juniors.’ 

Hosted by Amitabh Bachchan, this partnership is an extension of Butterflow’s core proposition of championing the spirit of today's youth and encouraging them to express themselves by ‘writing the change they want to see’, as per the brand.

By presenting the Butterflow hampers to the young minds at the show, BIC Cello aims to foster creativity, expression, and change through the power of the written word. 

Cello Butterflow’s integration on KBC Juniors, the three-week edition segment dedicated to young minds, was aired on December 19. 

The host of the show, Bachchan, recounted a real-life anecdote where a single sincere handwritten letter from a young boy fast tracked the completion of a bridge and ushered in a large-scale impact.

Reinforcing the immense power of the voice of today’s youth, Bachchan shared the closely symbiotic relationship that the brand has with young minds.

Manos Nikolakis, General Manager at BIC Cello, said, “Through our products, we offer students with the necessary tools to express themselves and reach their highest potential. Our partnership with Kaun Banega Crorepati spoke to Butterflow’s purpose and brought it to life. We were ecstatic about working with like-minded organizations that aim to help the upcoming generation as they write the change they want to see.”

Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India, Culver Max Entertainment, said, “KBC Juniors was a perfect fit for brand ‘BIC Cello’ as it directly targets the young India who are drivers of the generations to come. We feel delighted to associate with the brand and deliver the right message and highlight the core brand value to our trusted partners. We at Sony Pictures Networks India look forward to a long-term association in the years to come.

 

 

 

 

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