Cashfree Payments joins Sony Entertainment and Sony Liv as Payments Partner for 'Shark Tank India' Season 2

Payments and API banking solutions company, Cashfree Payments has partnered with Sony Entertainment Television and Sony Liv as the 'Payments Partner' for the second season of Shark Tank India.

As per the payments company, the partnership aligns with its vision of enabling India's budding entrepreneurs to turn their ideas into successful and scalable businesses. This is Cashfree Payments' second consecutive year of partnering with Shark Tank India which is set to premiere on January 2, 2023 at 10 pm.

As per Sony, in the first season of Shark Tank India, 67 Indian businesses got investments out of the 198 pitches. Additionally, the show instilled enthusiasm about entrepreneurship amongst viewers of all ages.

The second season aims to have a bigger impact with more episodes, pitches, and cracked business deals. It will have 50 episodes and the season will premiere on January 2, 2023.

Akash Sinha, Co-Founder and CEO, Cashfree Payments, said, "We are excited to further our partnership with Shark Tank India for the second year in a row. The first season proved to be quite impactful, providing impetus to entrepreneurship and innovation. At Cashfree Payments, we value the entrepreneurial spirit and understand the importance of an enabling start-up ecosystem."

"India's digital payments growth story is fuelled by a surge in the number of start-ups not just in metros but across tier 2 and 3 cities. These innovative businesses rely on Cashfree Payments' safe and trusted payments stack to scale their business. We believe this association goes a long way towards our philosophy of fostering innovation in the Indian start-up ecosystem, which deserves to be encouraged and celebrated," Sinha added.

Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India, said, "The revolutionary change that Shark Tank India has ushered into the mindsets of the viewers about business and entrepreneurship is a testimony to the impact that the property has created. We are thrilled to be bringing back another exciting season of Shark Tank India and welcome onboard Cashfree Payments as our Payments Partner. Together with Cashfree Payments, we are positive to take a step ahead and to further expand the horizon of Indian entrepreneurship. We are looking forward to an extended partnership with them."

Ranjana Mangla, Head Ad Sales Revenue, Sony Liv | Culver Max Entertainment, said, "Shark Tank India has revolutionised reality shows in India. This show has presented the audience with a unique viewing experience that is both educational and entertaining. This show is an excellent platform for brands and marketers to drive deep purposeful advertising in a highly engaged environment. It's an honour to partner with Cashfree Payments for the second year in a row for Shark Tank India, to bring forth unique integrations to promote brand messaging through contextual advertising." 

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