Bata India has installed 3D OOH billboards highlighting its variety of sneakers in Bengaluru.
The billboard utilises an anamorphic image content creation format, thereby making content appear in three dimensions.
Bata has used this technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.
The hyper-realistic billboard is a visual treat for potential consumers, and it features sneakers from various brand like Power, that’s used for fitness and NorthStar, the lifestyle sneaker brand from Bata.
Made to engage with youth audience, the 3D outdoor marries various animations like a moving skateboard, sneakers popping out of a shoe box and a train of multiple sneakers streaming from the billboard, thereby creating a compelling story.
Anand Narang, VP, Marketing and Customer Experience, Bata India, said “At Bata India, we are constantly looking for innovative ways to engage with our audience. We are elated to be one of the first few brands and especially, the first footwear brand in India to bring the disruptive format of 3D OOH advertising. As we offer over 300 sneakers styles from 9 international brands in our new Sneaker Studios, a shop-in-shop destination inside Bata stores, we thought of leveraging the new 3D emerging outdoor media to announce this launch. Consumers can experience Sneaker Studio in their neighbourhood Bata stores and get to shop their favourite styles instantly or even order them via home delivery service.”