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Anushka Sharma joins Puma India as brand ambassador

The association with Sharma comes as part of Puma’s ongoing commitment towards the women’s business in India. Sharma’s platform Propah Lady celebrates today’s unapologetic woman who is unafraid to break stereotypes

Sports brand Puma India has onboarded actor and entrepreneur Anushka Sharma as its new brand ambassador.

The association with Sharma comes as part of Puma’s ongoing commitment towards the women’s business in India. 

Sharma’s platform Propah Lady celebrates today’s unapologetic woman who is unafraid to break stereotypes.   

The actor will endorse the brand’s footwear, apparel and accessories, including select collections, through myriad activities and brand campaigns throughout the year.

Sharma said, “I have been an admirer of the brand Puma as they have always pushed boundaries and celebrated women who embrace individuality, fashion, sports and fitness culture. This resonates with me because it is something I have always believed in and determinedly followed. With this new association, I will be able to connect with and encourage more women to lead a fit and healthy lifestyle. I am looking forward to everything that Puma and I have planned for the coming year.”

Abhishek Ganguly, Managing Director, Puma India and Southeast Asia, said, “Anushka is a true embodiment of what it means to be bold and unapologetically herself. As a brand, we strongly believe in supporting and enabling the determined spirit of women. We are extremely excited to bring Anushka into the Puma family. We will be creating unique opportunities with her to deeply engage with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and in turn inch us closer to our consumers across cohorts.”

Prior to the official announcement of the onboarding, Puma and Sharma engaged in a fun social media banter which went on for 48 hours, staying true to its tagline Forever Faster.

On Monday, the brand had announced EOSS promotions on its social media featuring file images of the actor in its products. Sharma had taken to social media and called out the brand, asking Puma to use her imagery only after onboarding her as a brand ambassador.

In response, Puma posted an image of a proposal to make the partnership official. Sharma accepted and sealed the deal at the brand’s Linking Road store.

To make the announcement public, the actor hopped into a convertible car with the Puma cat mascot and drove off on the iconic road of Mumbai, flaunting a signage ‘Just Said Yes’.

The social media banter between the actor and Puma India was staged. The marketing gimmick was curated to create intrigue and deeply engage with consumers and the actor’s fanbase. With this, the actor entered the Puma family which includes other celebrities such as Virat Kohli, MC Mary Kom, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and Harrdy Sandhu.

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