Zee Media reimagines Zee Hindustan, diversifies content to target the next generation

Zee Media Corporation has announced overall restructuring of Zee Hindustan, one of its flagship channels.

“The brand is being re-imagined to meet the ever-evolving changes in consumer preference for content, with the group envisioning a whole new approach to connect its content to its audience where they are,” the company said in a statement.

ZMCL said it will diversify its current bouquet of content by introducing a new documentary channel in the near future along with multi-format factual content that resonates across segments.

“We are changing the way of news presentation which will be more fresh. It’s more of current affairs channel in a format that resonates with the next generation,” a Zee official said.

The official added that Zee Hindustan will remain a dynamic digital destination and deliver compelling content which is consistent with the broader changes being envisaged at ZMCL.

ZMCL said that it addresses the need gap at every level with channels focused exclusively on delivering timely regional news. “The brand offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc,” it said.

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