V-Guard has released a new Water Heater TVC for the season.
It deliberately and consciously moves away from a category communication that is largely functional.
The TVC has been conceptualised by V-Guard’s integrated agency Ralph&Das.
It has been Scripted and Directed by Anil Ralph Thomas, Chief Creative Officer, Ralph&Das. Thomas said, “A great shower can truly be a blissful moment. A time away from time. Where you feel on top of the world, it’s your world where you feel you can do anything you want. It brings out the optimistic best out of you. This film attempts to showcase that feeling.”
Nandagopal Nair, Brand and Communication Head, V-Guard Industries, said, "V-Guard has launched its new water heater communication for the upcoming season. The water heater category has been largely dominated by functional communication driven by feature, functionality. We were very clear at the outset that we would not walk the oft used functional space but understand and own the key emotions of the discerning consumer when he steps under the shower. The communication has been built on the primary insight that a hot water bath is the ultimate expression of rejuvenation. When you can shut out the world, let your hair down and be the master of your world. This insight has been translated into an engaging narrative in the form of a peppy TVC.”
Kaustav Das, CEO, Ralph&Das, said, “Brands are built on emotional connections, getting noticed and being in the consumer’s preference set is a battle for their mind, consumers will end up doing due diligence on matching features, costs etc anyway before making a buying decision. This TVC does the job perfectly.”