Tyre brand 'Reise' launches in India

Reise Moto, a division of Mahansaria Group, has announced the launch of their premium two-wheeler tyre brand ‘reise’ in India.

Reise is an extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’ European lineage and understanding of specialised two-wheel applications and off-road capabilities.

Reise is a German word that means “Trip”. Designed in Europe and engineered in India, it is curated for the growing segment of two-wheeler customers in India who aspire to ride with confidence whether on the road or off-road.

With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products for the discerning two-wheeler customers in India under the reise brand. 

Yogesh Mahansaria, Founder and Managing Director, Reise Moto, said, “In today’s highly dynamic Indian two-wheeler space, the key is to serve the ever-evolving needs and aspirations of enthusiasts who expect a lot more from their machines than just commuting. Reise Moto is a result of our ingrained understanding of the Indian tyre industry, with an aim to bridge the gap in the demand for international quality range of tyres for Indian roads. Our first and continuing goal is to elevate and deliver world-class riding experience, encouraging and inspiring Reise riders to take on new roads with the confidence to ride more.”

Under the reise brand, Reise Moto has launched 26 SKUs in Phase 1 under 6 sub-brands viz. trailR, tourR, traceR and troopR for the motorcycles category and tripR and twistR for the scooters category; with an aim to create specialised tyres optimised for purpose-specific performance for each sub-segment in the high-end performance as well as the commuter segments of the two-wheeler industry.

All these SKUs have the same engineering as the international range of Mitas tyres, which have proven their credentials at the grilling rally championships such as the Paris-Dakar.

“India is one of the largest two-wheeler manufacturers in the world. We are confident that Reise Moto with its extensive range, will become the most aspired and dominant player in the two-wheeler tyre market,” Mahansaria added. 

For Reise Moto, Mahansaria Group has joined hands with the European brand Mitas to manufacture performance two-wheeler tyres and entered into a 76:24 JV with Mitas to set up a 30+ acre greenfield manufacturing facility in Saykha, Gujarat, India.

The plant manufactures performance two-wheeler tyres under the brand name Mitas for European and North American markets and under the brand name Reise for the domestic market in India. 

Paolo Pompei, President, Trelleborg Wheels Systems, said, “We are extremely excited about our partnership with the Mahansaria Group, and the journey we plan together. With the best of our European technological expertise and the best practices between the two companies, we have a strong belief in Mahansaria Group to make Reise one of the strong brands in the high-performance market in India, while supporting the continuous growth of our Mitas brand worldwide.”

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