Elon Musk has announced that Twitter will roll out tools to help organisations identify which other accounts on the platform are associated with them.
Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them— Elon Musk (@elonmusk) November 13, 2022
Twitter's premium service, which granted blue-check verification labels to anyone willing to pay $8 a month, was suspended after the social media platform was flooded by a wave of imposter accounts.
Prior to that, the blue check was granted to government entities, corporations, celebrities and journalists verified by the platform precisely to prevent impersonation.
In the meanwhile, Musk also offered an apology. He said that the platform has been “super slow” in many countries and would like to apologise.
He wrote, “Btw, I’d like to apologise for Twitter being super slow in many countries. The app is doing >1000 poorly batched RPCs just to render a home timeline! (sic).”
Btw, I’d like to apologize for Twitter being super slow in many countries. App is doing >1000 poorly batched RPCs just to render a home timeline!— Elon Musk (@elonmusk) November 13, 2022
Musk later tweeted that all accounts engaged in parody must include "parody" in their name. To overcome misinformation, he informed that the company will be adding a parody subscript to such accounts.
Going forward, accounts engaged in parody must include “parody” in their name, not just in bio— Elon Musk (@elonmusk) November 11, 2022
Earlier, an impostor account posing as pharmaceutical giant Eli Lilly & Co., and registered under the revamped Twitter Blue system, tweeted that insulin was free, forcing the Indianapolis company to post an apology. Nintendo, Lockheed Martin, and Musk's own companies Tesla and SpaceX were also impersonated, as well as the accounts of various professional sports and political figures.
For advertisers who have put their business with Twitter on hold, the fake accounts were the last straw: Musk's rocky run atop the platform laying off half its workforce and triggering high-profile departures has raised questions about its survivability.
The impostors can cause significant problems, even if they're taken down quickly.
One of Nestle’s impersonated account posts:
Probably a good idea lol.— Niche Gamer (@nichegamer) November 13, 2022
But it did make for some absolutely hilarious moments. pic.twitter.com/7VWYSmBCd5