Supradyn Immuno+, the daily booster by multivitamin brand Supradyn from Bayer, was recently launched through an educational campaign.
Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity boosting in an age of new infections. The campaign perpetuates awareness on how by adding a multi-vitamin to the diet can help unlock daily and long-term immunity needs, thus further drawing curtains on the benefits of Supradyn Immuno+.
The pan-India campaign aims at targeting young Indian consumers aspiring to live in their prime, across all its key markets. The launch is further supported by the new and unique formulation of Immuno+, a perfect blend of science with natural ingredients like Haldi and Tulsi to cater daily immunity requirements.
Sandeep Verma, Country Head, India, Bayer Consumer Health Division, said, “The COVID-19 pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”
Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India, said, “Timeless natural immunity boosters like Tulsi (Holy Basil) and Turmeric have been long known to us Indians as our go-to home remedy. With its rich anti-viral, anti-inflammatory and antibacterial properties, the power of these natural ingredients when combined with science can help boost one’s immunity. Rooted in this insight, Supradyn’s new campaign for Immnuo+ lays emphasise on the brand’s role in enhancing one’s daily and long-term immunity needs, thus encouraging consumers to add Supradyn Immuno+ to their daily diet for 100% immunity confidence”
The campaign film showcases how people have grown more conscious towards boosting immunity in a post pandemic era. The mere idea of taking booster shots daily might sound bizarre, but when combined with the power of nature and science, one Supradyn Immuno+ with your daily diet can help enhance one’s immunity.
Tasneem Ali, Executive Director, Lowe Lintas, said, "We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone, that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100% immunity confidence.”
The campaign is already live across the brand’s online platforms and is being promoted via TV spots, digital ads and other online and offline mediums.