South India’s edible oil brand, Sunpure, announced the launch of its latest marketing campaign - #MakesYourFoodSpecial. The year-long, multilingual campaign has been planned across traditional and digital media and aims to reiterate the brand’s core values of purity, trust, care, and honesty.
Last year, Sunpure, a part of MK Agrotech Group, appointed actor and philanthropist Sonu Sood as its brand ambassador. The current campaign is looking at further strengthening the deep connect the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, Maharashtra, and Kerala.
The evocative ad campaign – in Kannada, Tamil, and Telugu – shines a light on the strong emotional influence that food has on our lives. Food plays a special role in our relationships. When you cook for your loved ones with India’s only physically refined sunflower oil, Sunpure, you show that you care. For them, their health, their well-being.
Gokaran Pawar Singh, General Manager, Sales and Operations, MK Agrotech, said, “Sunpure’s latest ad campaign drives home the purity of our product through a simple, yet powerful message that food cooked with Sunpure Sunflower Oil is special. The campaign will be amplified through varied platforms like TV commercials, digital, performance marketing, and outdoor media.”