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Sarah Personette resigns as Twitter’s Chief Customer Officer and Ad Sales head

Personette’s resignation comes at a time when Twitter has undergone a massive change in its leadership after Elon Musk’s takeover

Sarah Personette

In a slew of resignations taking place at the micro-blogging platform after Tesla CEO Elon Musk’s takeover, Sarah Personette has made public her decision of stepping down from the role of Chief Customer Officer and Ad Sales head at Twitter.

Personette had joined Twitter over four years ago as VP, Global Client Solutions and was promoted to the role of Chief Customer Officer in August, last year.

She said that “Business is the most personal thing and you all made that feel true” and that there was never a time when she thought that her customers stopped believing in Twitter and said, “Through the epic moments and the challenges, I can share that it truly felt like a community.”

“It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety,” Personette mentioned in the thread.

“While uncertain how many there would be, I spent my last few days at the company continuing that commitment. And I want everyone to know I do believe the new administration understands the importance of holding up the standards of GARM,” she added.

Prior to Twitter, Personette was a part of the Board of Directors at Build-A-Bear workshop for over five-and-a-half years starting February 2016.

She was also associated with Refinery29 Inc as the Chief Operating Officer for nearly a year in 2018 and was the VP, Global Business Marketing at Facebook for over three years beginning October 2014.

Moreover, Personette was the President (US) at UM WW from February 2013 to August 2014.

In her previous stint with Facebook, Personette’s roles spanned from Strategist, Global Customer Marketing to Director, Global Agency Relations for two-and-a-half years.

Earlier on, she was also associated with Mediavest, Mediaedge: CIA and Starcom Worldwide.

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